Sunday, February 15, 2009

Britney Single: Oops!... I Did It Again (2000)

Britney Spears "Oops!... I Did It Again"

Release: March 27, 2000

1. Oops!... I Did It Again
2. Deep In My Heart
3. From the Bottom of My Broken Heart (Ospina's Millennium Funk Mix)

Producer: Max Martin, Rami Yacoub
Writer: Max Martin, Rami Yacoub

Billboard Hot 100: #9
UK Singles Chart: #1 (1 week)

With the overwhelming success of "...Baby One More Time" plans for Spears' second album were adamant. Teaming up with pop hit maker, Max Martin again; producing the bulk of the second album, which featured its lead single and title track "Oops!... I Did It Again." Despite a scandalous photoshoot spread in Rolling Stone Magazine early 2000, which caused an apparent temporary blacklist of her music, Spears still maintained her teen audience. The plan was to use the same innocent bubblegum pop blueprint they used for "...Baby" --a "don't fix it, it's not broken" thing.

Around the time "Oops" was released, was the time I really started to concentrate on popular music. It was one of the first songs I really liked and really got into a great amount. Similarly to "...Baby" it thumps slick, but hard going, catchy bassline, fronting a "(You Drive Me) Crazy (The Stop! Remix)" reminiscent. Whilst this is indeed a great pop song, possibly among the best of the decade, I've never liked the cheesy skit in the middle where Spears and her love interest have their little moment, making references to titanic and whatnot. The skit is included in the songs video, which is bearable, but it's also on the album version and the physical and digital version, which isn't really needed. Why wasn't a radio edit published?

As expected "Oops" became a critical and commercial success, receiving praise from credible magazines such as Billboard and Rolling Stone. In the US, the song reached #9 becoming Spears' third top 10 single--a slight disappointment considering the success of "...Baby" but on US radio, the song became a smash, topping the top 40 charts and ascending into the top tens on the Rhythmic and Mainstream charts. The song earned the accolade of most additions to US radio in the space of 24 hours. In the UK, the song was somewhat more successful, becoming Spears' third #1, topping the UK chart for only one week, but shifting a mass of 420,000 copies. In a nutshell, "Oops!" topped charts in 11 countries and entered the top 10 in 8, pretty much solidifying its 'smash' status.

The video for "Oops!... I Did It Again" was set in a replica for Planet Mars. I learned, the concept was oringally planned for the video for "...Baby One More Time" but was pulled and replaced with Spears' idea of a more 'down to earth' school venture. Whilst not relating to the song, I still though the video for "Oops" was quite cool. Finding Spears supporting a tight, red catsuit, performing numerous dance routines with her dancers. There wasn't much to the video, but I still thought it was pretty compelling.


ww_adh said...

I don't think I'd characterize "Oops" as a chart disappointment in the US. Hitting #9 without a physical release in 2000 was really good, the song was huge hit at radio and it propelled her second album to an amazing first-week sales (1.3 million). I like the song a lot. Yes it sounds like Baby One More Time (and Crazy), but Max Martin poured all his songs from the same mold.

J.Mensah said...

I know right? I was watching something about her on "E!" and they were going through her discography and I heard one them say "it was a bit of a disappointment"

Anonymous said...

there was an edited version of the song, though it wasn't publicly known. "Oops! I Did It Again (Music Breakdown Mix) whereby the dialogue was omitted and it delved straight into the epic bridge.